Privacy policy

Last Updated: July 12, 2026

At Type2 Gear ("we," "our," or "us"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect when you visit typetwogear.com (the "Site"), how we use it, who we share it with, and the rights you have regarding your data.

By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use our Site.

1. Information We Collect

1.1 Information You Provide Directly

When you make a purchase, create an account, sign up for our email list, or contact us, we may collect:

• Name
• Email address
• Shipping and billing address
• Phone number
• Payment information (processed securely by Shopify Payments — we do not store your full card details)
• Order history and preferences
• Any messages or communications you send us

1.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar tracking technologies, including:

• IP address and approximate location
• Browser type and version
• Device type and operating system
• Pages visited, time spent, and links clicked
• Referring URLs (how you arrived at our Site)
• Purchase behavior and browsing history on our Site

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Send order confirmations, shipping updates, and customer service communications
• Send marketing emails and promotions (with your consent)
• Improve our Site, products, and customer experience
• Analyze traffic and usage patterns through analytics tools
• Run targeted advertising campaigns (with your consent)
• Comply with legal obligations
• Detect and prevent fraud or unauthorized activity

3. Third-Party Services

We use the following third-party services that may collect information about you. Each operates under its own privacy policy:

3.1 Shopify

Our store is powered by Shopify Inc. Shopify provides our e-commerce platform, payment processing, and hosting. Shopify may collect and process data including your name, email, address, and payment information as part of providing its services. For more information, see Shopify's Privacy Policy.

3.2 Google Analytics (GA4)

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC, to understand how visitors use our Site. Google Analytics collects information such as pages visited, time on site, device and browser type, and geographic location. This data is used in aggregate to improve our Site.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. For more information on how Google uses data, visit Google's Privacy Policy.

3.3 Meta (Facebook) Pixel

We use the Meta Pixel, a tool provided by Meta Platforms, Inc., to measure the effectiveness of our advertising, understand actions taken on our Site, and deliver targeted ads on Facebook and Instagram. The Meta Pixel may collect data such as pages visited, products viewed, and purchase activity.

You can manage your ad preferences or opt out of personalized advertising from Meta at facebook.com/ads/preferences. For more information, see Meta's Privacy Policy.

3.4 Klaviyo

We use Klaviyo, an email marketing platform, to send you marketing emails, promotional offers, and product updates. Klaviyo may collect information such as your email address, purchase history, and email engagement data (opens, clicks) to personalize communications.

You can unsubscribe from our marketing emails at any time by clicking the "Unsubscribe" link in any email we send you. For more information, see Klaviyo's Privacy Policy.

4. Cookies and Tracking Technologies

We use cookies (small data files placed on your device) and similar tracking technologies on our Site. These include:

• Essential cookies: Required for the Site to function (e.g., shopping cart, login session). These cannot be disabled.
• Analytics cookies: Used to understand how visitors use our Site (e.g., Google Analytics).
• Marketing cookies: Used to deliver relevant ads and measure ad performance (e.g., Meta Pixel).

When you first visit our Site, you will be presented with a cookie consent banner. Non-essential cookies (analytics and marketing) will not activate until you provide consent. You can change your cookie preferences at any time through the cookie settings on our Site.

You may also control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Site.

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service providers: We share data with trusted third-party vendors (such as Shopify, Google, Meta, and Klaviyo) who assist in operating our Site and delivering our services. These parties are contractually obligated to use your data only to provide services to us.
• Shipping and fulfillment: We share your name and shipping address with our shipping partners to deliver your orders.
• Legal compliance: We may disclose your information when required by law, court order, or government authority, or when we believe disclosure is necessary to protect our rights or the safety of others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Your Rights — California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) grant you the following rights:

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you, the purposes for which it is used, and the third parties with whom it is shared.
• Right to Delete: You may request that we delete the personal information we have collected about you, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information we hold about you.
• Right to Opt Out of Sale/Sharing: We do not sell your personal information. We do share certain data with advertising partners (such as Meta) for cross-context behavioral advertising. You may opt out by clicking "Your Privacy Choices" in the cookie settings on our Site, or by submitting a request to us at the contact information below.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise these rights, contact us at howdy@typetwogear.com. We will respond to verified requests within 45 days.

7. Your Rights — EU and UK Residents (GDPR / UK GDPR)

If you are located in the European Union or United Kingdom, we process your personal data based on the following legal grounds:

• Contract performance: Processing necessary to fulfill your order.
• Legitimate interests: Analytics and fraud prevention.
• Consent: Marketing emails and non-essential cookies. You may withdraw consent at any time.

Under the GDPR and UK GDPR, you have the following rights:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate data.
• Right to erasure: Request deletion of your personal data ("right to be forgotten").
• Right to restrict processing: Request that we limit how we use your data.
• Right to data portability: Request that we transfer your data to another organization or directly to you.
• Right to object: Object to processing based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise these rights, contact us at howdy@typetwogear.com. You also have the right to lodge a complaint with your local data protection authority.

As a store based in the United States serving EU/UK customers, we transfer personal data internationally. We rely on Standard Contractual Clauses and other appropriate safeguards where required.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to comply with legal, accounting, and reporting obligations. Order and transaction records are typically retained for 7 years. If you request deletion of your data, we will delete or anonymize it, subject to applicable legal retention requirements.

9. Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, loss, or misuse. Our Site is hosted on Shopify, which maintains PCI-DSS compliance for payment data. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us at howdy@typetwogear.com and we will promptly delete it.

11. Links to Third-Party Sites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this page. We encourage you to review this Policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated Policy.

13. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have a data-related complaint, please contact us: